The Rise of Family Offices in the UAE and Their Impact on Investment Strategies
- Investory
- Jun 25
- 2 min read

The UAE has witnessed a significant rise in family offices over the past decade, reflecting the region’s growing wealth and evolving investment landscape. These privately held entities, which manage the assets and investments of affluent families, are playing a crucial role in shaping investment strategies both locally and globally.
The Growth of Family Offices in the UAE
Several factors have contributed to the increasing establishment of local family offices in the UAE. The country’s business-friendly regulations, strategic location, and status as a global financial hub make it an attractive destination for high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs). Furthermore, the recent introduction of favorable regulatory frameworks, such as the Abu Dhabi Global Market (ADGM) and the Dubai International Financial Centre (DIFC), has provided structured environments for family offices to operate efficiently.
The UAE has also seen an influx of international family offices setting up operations in the country. The trend of international family offices establishing operations in the UAE is expected to continue, solidifying the country's position as a global financial hub
Prominent international family offices and financial institutions establishing a presence in the UAE include:
Ray Dalio's Family Office: The founder of Bridgewater Associates opened a branch of his family office in Abu Dhabi, highlighting the emirate's appeal to global investors.
PGIM: The investment management arm of Prudential Financial, managing $1.3 trillion in assets, opened an office in Abu Dhabi to capitalize on the region's growing wealth.
Leon Black's Family Office (Elysium): The former Apollo Global Management CEO announced the opening of a branch of his family office in Abu Dhabi, further emphasizing the UAE's attractiveness to high-net-worth individuals.
Impact on Investment Strategies
Family offices in the UAE are shifting from traditional wealth preservation models to more dynamic investment approaches. Historically, these entities focused on real estate and fixed-income assets. However, today, they are increasingly diversifying into private equity, venture capital, technology, and sustainable investments.
Increased Focus on Alternative Investments: Many family offices are now investing in private equity and venture capital, particularly in high-growth sectors such as fintech, healthcare, and renewable energy.
Global Investment Expansion: While traditionally centered on the Middle East, UAE-based family offices are expanding their portfolios into North America, Europe, and Asia to capture growth opportunities and hedge against regional economic fluctuations.
ESG and Impact Investing: Sustainable investments and Environmental, Social, and Governance (ESG) factors are gaining prominence among family offices. Many are actively investing in businesses that align with long-term sustainability goals.
Tech-Driven Investment Strategies: With the rise of AI, blockchain, and digital assets, family offices are integrating technology-driven investment strategies to enhance decision-making and risk management.
Conclusion
The rise of family offices in the UAE is transforming the investment landscape, bringing in more sophisticated, diversified, and globally oriented strategies. As these entities continue to grow in influence, they will play a pivotal role in shaping the future of investment in the region and beyond. Businesses and investors seeking capital should recognize this shift and align their strategies to attract family office investments.